Multi-Channel-Marketing

dietzk. is active in many areas. The opposite page itemises the agency’s areas of application by unit. A brief explanation reveals what we can do for you.

Corporate Identity, Brand Script

Whenever we communicate, it is about the message. Whenever we demonstrate who we are, it is about identity. Carving out a company’s identity and the associated visualisation and communication forms part of what we do. We make brands, and guide them.

Dialogue Marketing, Mailings

Dialogue competency is reflected in our outstanding mailings, every year. From postcard mailer to extensive mailings that are die cut, spot varnished or scented. We design individualised concepts or refer to tried and tested mailer concepts. In doing so, as an experienced dialogue agency, we support all project stages from the idea to postal delivery with optimal dedication. Plus address management: from qualification to Web-based access in portals.

Multi-Channel-Campaigns

dietzk. specialises in interlinked campaigns. Be it online tandem ads combined with dialogue marketing mailings, or graded printed advertisements. Integrated communication works as a result of the intelligent interaction between several channels. The key is to know how.

Classic Advertising

Classic forms of advertising still rule. We have been working in this area since the agency’s foundation and design advertisements, create brochures, formulate business reports and plan campaigns. Our creations are prepared for everything to come, from the idea to the GMG proof, offering a full service portfolio from a single source.

Corporate Websites

We welcome many clients who seek an agency that unites creative competency with the technological expertise of an IT company. This predestines us for the complete implementation of relaunches, including the follow-up support of these projects. A creative mind needs to know what is technologically feasible and sensible. Our Art Directors obtain this knowledge right next door. This promotes an efficient and trustworthy working environment. So that you as our customer can be sure to receive the best advice.

Engineering and Supporting Portals

Since 2002 we have been in charge of the technical administration of many portals, especially with the agency’s Content Team which was specifically set up to accommodate this service. We either edit or integrate supplied data into Web applications that are co-ordinated with the respective contact partners prior to going live. We have VPN connections with renowned corporate networks and assist in making internal process flows more efficient and straight-forward. Many Intranets and B2B applications serve as examples here.

Content Management Systems WCMS

A core discipline at dietzk. Interactive GmbH. Qualified since 2002 and in use via powerful systems. We are a RedDot Advanced Partner and support many renowned implementations. We also count on TYPO3 and Microsoft SharePoint. Within all of these environments we have specific know-how and integrate solutions with major efficiency.

Asset Management Systems DMS

Document Management Systems are enjoying an ever-growing standing within corporate-wide applications. Here we count on partners like celum IMAGINE. celum IMAGINE is extensively tried and tested and can do much more than other rival products. We have engineered interfaces and precision-dovetail the structure with WCMS systems.

eLearning Web-Applications

eLearning refers to applications that provide Web-based training schemes and tutorials for field service representatives, retail partners, sales assistants, consultants, etc. These applications are specifically customised and offer an efficient and cost-saving alternative to personalised training programmes. They are frequently employed to consolidate past training experiences or to reach target groups that can be trained in the evening only, for example.

Online Marketing

Relevance is the driving force behind success on the Internet. To be found and to reach goals. dietzk. Media in Frankfurt stages Relevance Marketing workshops which cover the systematic analysis of the site and specific proposals with a ROI outlook.

Performance Marketing

The totality of introduction, continuous verification, evaluation and correction of online and offline marketing activities can be summarised as Performance Marketing. It thus represents a quantifiable method for the steady maximisation of desired objectives. The parameters applied form the Key Performance Indicators (KPI). dietzk. Media provides a comprehensive service for this in Frankfurt.

Web Analysis

dietzk. Media in Frankfurt owns extensive expertise on various pixel-based systems. Technical integration, advice regarding the right Web analysis tools and continuous support of evaluation are some of our professional services that cater specifically towards web shops and eCommerce solutions.

Media Planning and Placement

dietzk. Media specialises in online advertising and cross-media flights in Frankfurt. Strategic consultation and planning are on the agenda here. Always with the campaign in mind, sensible classic, print, out-of-home and ambient channels are supplemented. The placement of media makes sense within integrated campaigns without communication losses. dietzk. Media responds with major flexibility and attractive rates to enquiries submitted at short notice for flights and campaigns.

Online Advertising

dietzk. Media of Frankfurt advises on and projects online advertising measures. The superordinate modules include analysis, strategic planning, projecting and evaluation. All crucial means from classic, SEO/SEM and affiliate channels are adequately integrated into the project.